Prysmian to strengthen presence in the Middle East and Showcase extended product portfolio at ADIPEC 2012 in Abu Dhabi

Categories: Products & Solutions

The Group’s display will feature its comprehensive range of cable solutions with enhanced resistance to critical environments for the Oil & Gas Industry

13 Apr 2012

Prysmian to strengthen presence in the Middle East and Showcase extended product portfolio at ADIPEC 2012 in Abu Dhabi

Prysmian Group will showcase its state-of-the-art range of products and technologies, specifically dedicated to the Oil & Gas sector, at ADIPEC 2012 that will take place in Abu Dhabi from November 11 to 14 (Hall 2, booth 2020).


Prysmian Group’s product portfolio at ADIPEC 2012 will focus on a wide range of cable solutions for the Oil & Gas industry, which incorporates complex and integrated power, control and instrumentation systems for chemical, petrochemical, power or industrial plants. The showcase will include innovative solutions such as Bostrig™ Type P, Drylam™ and Airguard™ Cable System, designed for critical environments, with enhanced resistance to hydrocarbons and moisture aggression, reduced diameters and lower environmental impact vs. lead-sheathed cables and with increased mechanical protection, lighter weight, improved flexibility and shorter installation times compared to traditional armoured cables. To complete the available portfolio FP® fire resistant cables, SURF products (Subsea Umbilicals, Risers and Flowlines) - both Steel and Thermoplastic, as well as flexible pipes for offshore oil and gas extraction - and Submarine cable solutions will also be on display.

ADIPEC - the leading oil and gas event in the Middle East and a gateway to the entire Gulf area - represents an excellent opportunity for Prysmian Group to strengthen its presence in the Region, where the Group boasts already a long standing tradition of involvement in some of the most important, strategic and technologically advanced projects in the OGP industry such as the Shah Gas processing plant and the EMAL aluminium smelter in Abu Dhabi, the QAFCO fertilizer and the Ras Laffan Olefin Plant in Qatar, and the Rabigh Development project in Saudi Arabia.

The 2012 edition of ADIPEC comes at a time of key developments for the Group after the merger between Prysmian and Draka that has led to the creation of the largest cable maker in the world . “ We are ready to face the fast-growing market challenges offered by the Gulf Region with a renovated organisation based on the territory and the strong support of our global expertise, track record and reliability” states Fréderic Grosse Vice President and Head of Prysmian's Oil & Gas Business Unit. “The Middle East, where the Group has already carried out several strategic power cable projects, is in fact a key area for the Company's expansion strategy, especially in the Oil & Gas industry, where special products and services are required”, adds Tom Roberts, OGP BU Sales Manager responsible for the Middle East.

With an extended footprint in more than 50 countries and a fully comprehensive portfolio of products and services Prysmian Group can address the fast-changing needs of its customers. The integration between Prysmian and Draka has led to the creation of a new leading player in the cable industry with 16 plants dedicated specifically to cables for the OGP sector. Besides the facilities in Australia, Europe, Malaysia and South America, the Group can rely on two plants in North America, thus broadening the available range of technologies to special Downhole Tubing (DHT) systems and creating interesting cross-selling opportunities to accelerate the business’s expansion in new strategic areas in order to support the leading key players in the global OGP industry such as ENI, SAIPEM, BP, Foster Wheeler, Shell, Petrobras, Petrofac, etc. The next steps in the Group’s strategies are the further strengthening of its position in the OGP sector, in particular by targeting the onshore and offshore extraction and processing areas in the Middle East, South East Asia, the Gulf of Mexico and Western Africa.